Numbers shows this one in a lifetime pandemic is hurting the more vulnerable in society local businesses survival will heavily rely on the health and wellbeing of our local communities . One of the main tools businesses need to implement in their revival strategies Partnerships and consolidation for a leaner- cleaner business structure prioritizing direct impacts for immediate long terms results driven projections . As governments worldwide grapple with how to reopen their economies while trying to contain a COVID-19 second wave small businesses are struggling to stay afloat looking towards government national stimulus bailout packages . Meanwhile what is it that you can do as an entrepreneur to safeguard the authenticity of your business while increasing or maintaining market share in a fragmented business environment . Shortly after the outbreak of the Coronavirus we have noticed a number of Mergers and Partnerships with Fortune 500 companies such as Mastercard teaming up with the GATES Foundation to invest and expand in the healthcare industry . As an entrepreneur I believe that more of us need to connect on an even playfield in order to power up and build a dedicated all inclusive digital economy that benefits everyone . Business owners need to assess and dig in to their organizational strengths and weaknesses in order to reach out and initiate the proper partnership that s right for their bottom line . Businesses need to be more ambitious and creative in defining where they can contribute by having a broadest positive impact in their communities . At Sportsify we are looking into unleashing new multipliers with likeminded businesses looking to expand and open up new international markets partnerships to provide our already existing clients base a variety of products in order for us to remain competitive as well as a relevant business entity true to his core beliefs of serving the best products solutions there is out there in those defining moments of our time . I m hoping this little piece of advice will make a world of difference in your business strategy post COVID-19 era . We as entrepreneurs have a pivotal role and responsibility to play in driving recovery and building a greener , fairer , smarter platform forward .

Marc Massad / Managing partner / SPORTSIFY PLUS WORLD