WE ARE ALL IN OR WE ARE ALL OUT

the whole world in the sport family is feeling the repercussions of COVID - 19 . Events , leagues , academies , official seasons at all levels are being canceled as well as practicing centers are Temporary being closed . professional Athletes ,head coaches , parents are scrambling to adapt and develop alternative plans . never heard before in sports history professionals athletes asking for financial help from respective federations . Folks believe me when I said we are living in uncertain times , the world we used to take for granted has taught us one important lesson no matter who you are or no matter where you are you are not immune . with no live sports events to cover, the focus has predominantly shifted to the pandemic with a day to day flow of morbid informations and no end in sight as to the possibility of a soon to be breakthrough, we are left with no other options but to speculate on a wishful return to some kind of normalcy if any . In the midst of a the current global crisis professionals in the sports, fitness, health & wellbeing industries need to reevaluate their business strategies in order to adapt and survive this financial emotional rollercoaster train we found ourselves in . The first step in managing your day to day life expectations is to accept it by recognizing it . we have shifted from a physical world to a virtual world , all I hear for about a month is ZOOM here ZOOM there our long term business strategy goals have shifted from the next 3 to 6 month to 3 to 6 weeks with no guarantees in sight . Anxiety loss, relief , confusion, frustration , hopes , may be , it depends , who knows have filled our everyday lives , towns , cities across the globe with a wall of unknown riddles even some of the most accomplished scientists , business tycoons and prominent political figures are finding it daunting to come up with some kind of a resolution . So you tell me as one of my all time favorite U S politician JOHN F . KENNEDY once said and quote "Ask not what your country can do for you --- ask what you can do for your country " and I might add what you can do for yourself and others to make this wild ride we found ourselves in as bearable , less emotional but more of a learning , positive sick the truth experience in order to make this planet we living in a better place to survive and prosper in a post COVID 19 era . As you attempt to manage in light of imposed social restrictions , start by addressing your company basic physiological and safety needs . Establish , assess the damages , stop the bleeding if any in order to come up with tangible targeted solutions for your enterprise and your client base . This unprecedented situation is evolving rapidly . Regardless of what happens , recognize that the only thing you have control over is you , more specifically your attitude , your effort , your actions and reactions . Monitor your mental and emotional health as an entrepreneur in order to take the most efficient decisions for yourself and your employees for the wellbeing of all . Bottom line do what you have to do to survive cause when all is said and done no one else will for you .

MARC MASSAD

managing partner / founder

SPORTSIFY

TABOULI